The Summit Win Academy™

 

Turn scattered pursuits into a real growth system.

 

The Summit Win Academy™ turns reactive BD, marketing, and proposal efforts into a unified system that drives intentional growth.

Build Your Win System
 

Your growth strategy shouldn’t feel like guesswork.

The Summit Win Academy™ breaks down the full pursuit lifecycle into 7 actionable stages — from pipeline to proposal to post-award growth.

Each stage builds on the Summit Win System™, shifting your team from reactive execution to intentional, repeatable growth.

You’ll walk away with:

  • A unified growth strategy so BD, marketing, and delivery stop pulling in different directions
  • Aligned roles + internal clarity
  • A qualified pipeline — not just activity
  • A clear plan to position early and influence before the RFP drops
  • Proposals that stand out without sounding like everyone else
  • Tools, templates, and rhythms to make growth repeatable

Who The Summit Win Academy™ is For

This program is built for teams done with reactive growth:

  • Firms stuck in last-minute RFP chaos

  • Teams where BD, marketing, and proposals operate in silos

  • Leaders who want repeatable growth, not heroic fire drills

  • Companies that know they should be positioning earlier… but aren’t

This isn’t another boring workshop.
It’s the system behind how you win.

What The Summit Win Academy™ Covers

The Summit Win Academy™ tackles the full pursuit lifecycle — from strategy to execution — so growth stops feeling fragmented and reactive.

Inside the Academy, your team learns to:

  • Build a unified, intentional company growth strategy
  • Build a qualified pipeline instead of chasing everything
  • Position early so you’re not meeting the buyer for the first time at RFP
  • Write proposals that sound like you — not like everyone else
  • Align BD, marketing, and delivery so the story is consistent
  • Turn post-award into the start of your next win

The goal isn’t better proposals in isolation. It’s better growth decisions, earlier influence, and more consistent execution across the board. 

For less than the cost of one proposal rewrite,
your team gets the entire growth system.

Enroll Now for $4,888

What's Included in The Summit Win Academy™

The Summit Win Academy™ Trailmap

Growth doesn’t happen in one workshop. It happens in stages.

Each Trail Stop builds on the last — from alignment and targeting to proposal execution and post-award growth.

The Summit Win Academy™

  1. WELCOME TO THE SUMMIT WIN ACADEMY

    2 lessons
    1. 0.1 Welcome to the Climb
    2. 0.2 Inside the Academy

  2. TRAIL STOP 1: BASECAMP

    4 lessons
    1. 1.1 Basecamp Orientation
    2. 1.2 Basecamp North Star Strategy
    3. 1.3 Basecamp Trailwork
    4. 1.4 Basecamp Closeout

  3. TRAIL STOP 2: ROUTE PLANNING

    5 lessons
    1. 2.1 Route Planning Orientation
    2. 2.2 Route Planning Growth Strategy
    3. 2.3 Route Planning Team Sport
    4. 2.4 Route Planning Trailwork
    5. 2.5 Route Planning Closeout

  4. TRAIL STOP 3: TRAIL MARKERS

    5 lessons
    1. 3.1 Trail Markers Orientation
    2. 3.2 Trail Markers Account Strategy
    3. 3.3 Trail Markers Capture Strategy
    4. 3.4 Trail Markers Trailwork
    5. 3.5 Trail Markers Closeout

  5. TRAIL STOP 4: CLIMBING CREW

    4 lessons
    1. 4.1 Climbing Crew Orientation
    2. 4.2 Climbing Crew Enablement
    3. 4.3 Climbing Crew Trailwork
    4. 4.4 Climbing Crew Closeout

  6. TRAIL STOP 5: THE ASCENT

    13 lessons
    1. 5.1 The Ascent Orientation
    2. 5.2 The Ascent Activation
    3. 5.3 The Ascent Persuasion
    4. 5.4 The Ascent Compliant
    5. 5.5 The Ascent Compelling
    6. 5.6 The Ascent Clear
    7. 5.7 The Ascent Credible
    8. 5.8 The Ascent Human Voice
    9. 5.9 The Ascent Skimmability
    10. 5.10 The Ascent Structure
    11. 5.11 The Ascent Validation
    12. 5.12 The Ascent Trailwork
    13. 5.13 The Ascent Closeout

  7. TRAIL STOP 6: THE FINAL PUSH

    8 lessons
    1. 6.1 The Final Push Orientation
    2. 6.2 The Final Push Mindset
    3. 6.3 The Final Push Activation
    4. 6.4 The Final Push Storytelling
    5. 6.5 The Final Push Visual Strategy
    6. 6.6 The Final Push Game Day
    7. 6.7 The Final Push Trailwork
    8. 6.8 The Final Push Closeout

  8. TRAIL STOP 7: SUMMIT VIEW

    4 lessons
    1. 7.1 Summit View Orientation
    2. 7.2 Summit View Momentum
    3. 7.3 Summit View Trailwork
    4. 7.4 Summit View Closeout

  9. LEADING FROM THE SUMMIT

    2 lessons
    1. 8.1 From System to Standard
    2. Summit Win Academy Completion Survey

After Completing The Academy, Your Team Will

  • Have a clear company growth strategy
  • Make smarter go/no-go decisions
  • Position before the RFP drops
  • Write proposals with clear win themes
  • Deliver more confident presentations
  • Operate with a shared growth rhythm

After 20+ years as a contracting officer, I can confidently say Krystn is the best proposal writer + speaker I’ve ever met. Her approach and training produce the kind of proposals I actually wanted to read as a KO… strategic, clear, and written with the evaluator in mind. She teaches teams how to communicate the way the government thinks, not just how to fill out a compliant response.

Former DoD Contracting Officer

Enroll Now for $4,888