The Summit Win Academy™
Stop reacting. Start winning on purpose.
Your BD team is chasing. Your proposal team is reacting. The Summit Win Academy™ gives you one unified growth system to finally win on purpose.
Trusted by 250+ GovCon and professional services firms.
Start Building Your Win SystemFor less than the cost of one proposal rewrite,
you get the entire growth system.
The Summit Win Academy™ breaks down the full pursuit lifecycle into 7 actionable stages — from pipeline to proposal to post-award growth.
Each stage builds on the Summit Win System™, shifting your team from reactive execution to intentional, repeatable growth.
You’ll walk away with:
- A unified growth strategy so BD, marketing, and delivery stop pulling in different directions
- Aligned roles + internal clarity
- A qualified pipeline — not just activity
- A clear plan to position early and influence before the RFP drops
- Proposals that stand out without sounding like everyone else
- Tools, templates, and rhythms to make growth repeatable
- Your Trailblazer Certified credential — a digital badge and certificate to prove you built the win system
Who The Summit Win Academy™ is For
This program is built for growth-minded professionals and teams done with reactive BD:
- BD professionals tired of chasing everything and winning nothing
- Proposal managers done writing losing proposals on impossible timelines
- SMEs who keep getting pulled into pursuits with zero context on what BD actually needs from them
- New hires and recent team members who need to get up to speed on how your firm wins — fast
- Firms where BD, marketing, and proposals operate in silos
- Leaders who want repeatable growth, not heroic fire drills
- Anyone who touches the pursuit lifecycle but has never been taught how the whole system connects
This isn’t another boring workshop.
It’s the system behind how you win.
What The Summit Win Academy™ Covers
The Summit Win Academy™ tackles the full pursuit lifecycle — from strategy to execution — so growth stops feeling fragmented and reactive.
Inside the Academy, you'll learn to:
- Build a unified, intentional company growth strategy
- Build a qualified pipeline instead of chasing everything
- Position early so you’re not meeting the buyer for the first time at RFP
- Write proposals that sound like you — not like everyone else
- Align BD, marketing, and delivery so the story is consistent
- Turn post-award into the start of your next win
The goal isn’t better proposals in isolation. It’s better growth decisions, earlier influence, and more consistent execution across the board.
Reactive BD doesn't fix itself. The firms winning consistently aren't working harder — they have a better system. This is it.
What's Included in The Summit Win Academy™
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The Summit Win Academy™ is an on-demand growth system, not a one-time workshop. Inside, you’ll get:
Designed to be used repeatedly — because growth is a system, not a one-time event. |
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Complete the climb. Earn your Trailblazer Certified credential.
When you finish every Trail Stop, you earn more than knowledge — you earn proof. A digital badge for your LinkedIn, a certificate with your name on it, and everything you need to show your network you built the system.
The Summit Win Academy™ Trailmap
Growth doesn’t happen in one workshop. It happens in stages.
Each Trail Stop builds on the last — from alignment and targeting to proposal execution and post-award growth.
The Summit Win Academy™
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WELCOME TO THE SUMMIT WIN ACADEMY
2 lessons- 0.1 Welcome to the Climb
- 0.2 Inside the Academy
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TRAIL STOP 1: BASECAMP
4 lessons- 1.1 Basecamp Orientation
- 1.2 Basecamp North Star Strategy
- 1.3 Basecamp Trailwork
- 1.4 Basecamp Closeout
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TRAIL STOP 2: ROUTE PLANNING
5 lessons- 2.1 Route Planning Orientation
- 2.2 Route Planning Growth Strategy
- 2.3 Route Planning Team Sport
- 2.4 Route Planning Trailwork
- 2.5 Route Planning Closeout
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TRAIL STOP 3: TRAIL MARKERS
5 lessons- 3.1 Trail Markers Orientation
- 3.2 Trail Markers Account Strategy
- 3.3 Trail Markers Capture Strategy
- 3.4 Trail Markers Trailwork
- 3.5 Trail Markers Closeout
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TRAIL STOP 4: CLIMBING CREW
4 lessons- 4.1 Climbing Crew Orientation
- 4.2 Climbing Crew Enablement
- 4.3 Climbing Crew Trailwork
- 4.4 Climbing Crew Closeout
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TRAIL STOP 5: THE ASCENT
13 lessons- 5.1 The Ascent Orientation
- 5.2 The Ascent Activation
- 5.3 The Ascent Persuasion
- 5.4 The Ascent Compliant
- 5.5 The Ascent Compelling
- 5.6 The Ascent Clear
- 5.7 The Ascent Credible
- 5.8 The Ascent Human Voice
- 5.9 The Ascent Skimmability
- 5.10 The Ascent Structure
- 5.11 The Ascent Validation
- 5.12 The Ascent Trailwork
- 5.13 The Ascent Closeout
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TRAIL STOP 6: THE FINAL PUSH
8 lessons- 6.1 The Final Push Orientation
- 6.2 The Final Push Mindset
- 6.3 The Final Push Activation
- 6.4 The Final Push Storytelling
- 6.5 The Final Push Visual Strategy
- 6.6 The Final Push Game Day
- 6.7 The Final Push Trailwork
- 6.8 The Final Push Closeout
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TRAIL STOP 7: SUMMIT VIEW
4 lessons- 7.1 Summit View Orientation
- 7.2 Summit View Momentum
- 7.3 Summit View Trailwork
- 7.4 Summit View Closeout
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LEADING FROM THE SUMMIT
2 lessons- 8.1 From System to Standard
- Summit Win Academy Completion Survey
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Claim Your Trailblazer Certified Badge
1 lesson- Download Your Assets and Share Your Summit
After Completing The Academy, You Will
- Have a clear company growth strategy
- Make smarter go/no-go decisions
- Position before the RFP drops
- Write proposals with clear win themes
- Deliver more confident presentations
- Operate with a shared growth rhythm
- Earn the Trailblazer Certified credential to signal your team operates with a proven growth system
Meet Your Trail Guide
Krystn Macomber, CP APMP Fellow, LEED AP
Founder + CEO, Summit Strategy
Creator of the Summit Win System™
Krystn is the lead trainer behind Summit Strategy’s learning programs, including the Summit Win Academy™, Climb Sessions™, and custom growth workshops.
With more than 20 years of experience across federal, state, local, and commercial markets, she has helped early-stage firms and global enterprises rethink how they pursue, position, and win work. She has trained tens of thousands of industry professionals through workshops, conferences, and executive strategy sessions.
Krystn created the Summit Win System™ after observing a consistent pattern across high-performing teams: effort was rarely the issue — alignment and execution were. Her training focuses on building connected growth systems that integrate business development, capture, marketing, proposals, and leadership decision-making into one cohesive strategy.
Known for her direct approach and practical instruction style, Krystn helps teams move out of reactive mode and into deliberate, scalable growth.
After 10+ years as a contracting officer, I can confidently say Krystn is the best proposal writer + speaker I’ve ever met. Her approach and training produce the kind of proposals I actually wanted to read as a KO… strategic, clear, and written with the evaluator in mind. She teaches teams how to communicate the way the government thinks, not just how to fill out a compliant response.
Former DoD Contracting Officer
I have high standards when I'm paying for services — especially in GovCon, where a lot of consultants bring no value. Not so with Krystn and Summit Strategy. The value was more than what I paid. I was happy even when I was writing the check. That almost never happens.
CEO, GovCon Consulting Firm
After 40 years in DoD and serving on multiple Source Selection Evaluation Boards, your presentation is spot-on. You definitely know how government evaluation works.
Retired DoD Contracting Officer
I've taken a lot of courses and webinars over 35 years and acquired two college degrees. I don't remember another time where I enjoyed a course more or gained as much from it as I did yours.
Proposal Manager, AEC Firm
Summit turns complicated problems into simplified action plans that work immediately and over the long haul — 141% sales growth in year one, 257% in year two.
CEO, Professional Services Software Firm
